a brand is what others think it is.
but what do those others think?

We humans use empathy to place ourselves in the shoes of others.
Our empathy ensures we get on the same wavelength, by which we strengthen and foster our mutual bond. This works exactly the same between people and the brands they love. Unfortunately, most brands still prefer to provide a lengthy introduction of themselves, before listening to the other – creating miscommunication and hindering the relationship before it can grow.

Empathy is at the core of everything we do.
It’s what drives our strategy, feeds our creativity and sustains our hustle.

On our quest to truly engage people with brands we developed a continuous and iterative process informed by people: the Empathy Loop®.

This process allows us to explore and discover, to test and to tweak, and to constantly increase our understanding of the world around us. Ensuring engagement solutions that find a place in culture and evolve within it.

EmpathyLoop
approach

brand identity

core engagement
approach

brand stories

peak engagement
approach

brand properties

continuous engagement