Being a storyteller requires empathy, and a charismatic brand needs stories to tell. Compelling stories it was in, stories it started and anecdotes it has collected. Like people, brands use these stories to advance their identity and the outside recognition of that identity. Stories give the brand a voice but more importantly, a role to play. Through stories, a brand becomes more deeply and broadly embedded within its cultural domain, leading to truly impactful engagement.
to create engaging stories
we help brands find their
cultural role and act on it
Activate and engage people with your brand, product or service?
At Likefriends, we create stories with real impact.
FOR ASICS FEATURED (CHAMP, HIGHSNOBIETY, SNEAKERFREAKER) /2019
ASICS x PFW
Kids In Charge case
Allego – Kids In Charge
asics case
ASICS – Engineered For Everyday AW20
asics case
ASICS – Engineered For Everyday SS20
randstad
Randstad Human Forward
RRS Case
RRS – Employer Branding
case
Confidence doesn’t wear a mask – The Comfort Of Confidence
made.com
picture perfect: inside the home with Europe’s most popular bathroom
under armour
challenging athletes to earn their armour, and under armour to earn athletes’ attention
case
co-creating a unique summer hit with a little help from the fans
likefriends
producing an award winning short film in 48 hours
case
giving aspiring street artists a place inside gallery walls.
made
dream of californication: retro la in an antwerp loft
ASICS
New ASICS campaign debuts The Comfort Of Confidence
We’ve built our process around personal and cultural empathy. Credible, interesting stories require a genuine feel for and understanding of a cultural domain and the people in it. What do they care about? What type of stories are they trying to live out? What are they talking about?
Both through interviews and data collection we map out the domain we’re aiming to participate in. Through this approach of mapping out a domain we help brands find their cultural role and act on it.
find out more about how we work